Wendy’s career started in the trenches — inside a mid-sized accounting firm in 2002. It was here she was first exposed to Rob Nixon’s coaching. Not from the sidelines — but in the thick of helping to grow a real firm, with real pressures, and real people. She’s lived the tools. Applied the frameworks. And built commercial muscle from the inside out.
When Rob shut down his coaching business in 2015, most people would’ve paused. Wendy didn’t. She leaned in. She asked, “What if we kept going?” And in 2016, she launched Magnify — a new era of results-driven coaching for firm owners who wanted more.
Since then, Wendy has:
Now, as Rob steps into the background, Wendy is stepping forward — building the next chapter of ProfitTime Group with precision, purpose, and a vision that stretches far beyond 2029.
Rob Nixon isn’t an accountant. He left school at 16, never earned a degree, and doesn’t have a single formal qualification. But what he does have is a lifelong obsession with helping accounting firms unlock their potential, scale with confidence, and transform lives—their own and their clients’
That next seminar drew 56 people and earned Rob $2,500 in profit—his biggest win to date. More importantly, it sparked a realisation: accountants aren’t just number-crunchers—they’re trusted advisors with influence. From that moment, Rob went all-in on helping accountants grow profitable, impactful firms. That decision would go on to change tens of thousands of accounting businesses around the world.
Wendy’s coaching isn’t for everyone. It’s structured. It’s direct. It’s built for those who are tired of spinning in high-activity, low-impact cycles and ready to do the work that actually moves the needle.
Her style blends:
She brings two decades of lived experience, training in adult learning, NLP, and certified High Performance Coaching — plus a master-level understanding of what it takes to sustain success under pressure.
Outside of business, she’s spent the past decade pushing limits in endurance sport — not for podiums, but for growth. To learn what happens when your body wants to stop, but your mind doesn’t let it.
Her personal resume includes:
Wendy lives in Queensland, Australia, where the best days include a sunrise or sunset, a bush or rainforest hike, a coastal run followed by a salty swim. Mini getaways with the family and a daily walk with her four-legged sidekick. She lives by design, not default.
Wendy represents ProfitTime Group to help as many accountants as she can.
Her first book is in the works — not motivational, but a guide. Straight-talking strategy for ambitious professionals who want to stop circling the runway and take off.
If you’re serious about growing your firm — and done being stuck in it — Wendy’s the only coach you should be speaking to. The game doesn’t shift until you do. Wendy makes sure it happens.
Rob Nixon’s new book Profit & Time is out. Get your free copy now.
